Articles

Don’t Blow the Lay Ups

I have spent plenty of time and money on how to generate more leads and improve our customer acquisition process. This includes routinely changing SEO/PPC firms as the new guys […]

Fueling the Work Force: Senior Welder Cathy Maloy

FOURTH IN AN EIGHT-PART SERIES | They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first […]

Defining the Problem of Staff Retention from My Marathon Training

I have completed 34 marathons in my career with very limited running ability. I have shuffled and grinded my way for a 20-year period and was able to qualify seven […]

Buyers Don’t Buy what they Can’t See

While the process of selling a business is similar for every company, the process of preparing for a sale can be very different.  Every seller wants to get the maximum […]

Crushing the American Dream

Life, Liberty and the Pursuit of Happiness are, as the Declaration of Independence states, certain unalienable rights. The business world, and the delivered fuels industry (heating oil and propane) in […]


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We were very pleased to have such a knowledgeable and experienced company in our corner with the team at Cetane. It was obvious that they knew the best process and how to get the ball over the goal line. Their advice throughout the process was greatly appreciated and we thoroughly enjoyed working with them.

— Steve Lombardi, Brodeur’s Oil, Moosup, CT