PCO in the Know
For some people, staying the course is their go-to approach in business. Bob Williamson is someone with a different point of view that he’s gained from more than 30 years in management in services such as pest control, HVAC, swimming pool, lawn & tree care, heating oil, and propane. His style in real life has been known to alternately delight, dissuade, or even guide his listeners. When he joined Cetane Associates, he took to the keyboard to share insights, stories, and perhaps to inform or surprise his readers.

Your Legacy May Surprise You — At age 63 I had the fortunate opportunity to retire from my Operations job of 35 years and start a job I love: helping owners sell their business. For over 40 years after college, I was General Manager of a service business. This included over 1,000 people who worked […]

Allowing is Approving — A key to being a successful and effective manager is to have “difficult conversations” with staff.  When these are continually avoided a manager is no longer effective and many things fall under the adage “Whatever you allow, you approve.” These conversations are better termed as “necessary” to destigmatize them. Here is […]

When and How to Say NO — Most entrepreneurs start their businesses by saying YES to every opportunity that comes their way. They know how expensive advertising is to generate leads and how important it is to be in front of customers as much as possible. They also understand the importance of sustaining themselves and […]


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We were very pleased to have such a knowledgeable and experienced company in our corner with the team at Cetane. It was obvious that they knew the best process and how to get the ball over the goal line. Their advice throughout the process was greatly appreciated and we thoroughly enjoyed working with them.

— Steve Lombardi, Brodeur’s Oil, Moosup, CT