PCO in the Know
For some people, staying the course is their go-to approach in business. Bob Williamson is someone with a different point of view that he’s gained from more than 30 years in management in services such as pest control, HVAC, swimming pool, lawn & tree care, heating oil, and propane. His style in real life has been known to alternately delight, dissuade, or even guide his listeners. When he joined Cetane Associates, he took to the keyboard to share insights, stories, and perhaps to inform or surprise his readers.

The Anatomy of a Compliment — PCOs already know that managing people is their most important job. We can’t operate and grow without having people. The vast majority of PCOs […]

Really! That’s What You Remember? — I am routinely amazed about random impactful statements that get remembered. I have given talks many times in my career with plenty of great […]

Your Legacy May Surprise You — At age 63 I had the fortunate opportunity to retire from my Operations job of 35 years and start a job I love: helping […]

Allowing is Approving — A key to being a successful and effective manager is to have “difficult conversations” with staff.  When these are continually avoided a manager is no longer […]

When and How to Say NO — Most entrepreneurs start their businesses by saying YES to every opportunity that comes their way. They know how expensive advertising is to generate […]


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We were very pleased to have such a knowledgeable and experienced company in our corner with the team at Cetane. It was obvious that they knew the best process and how to get the ball over the goal line. Their advice throughout the process was greatly appreciated and we thoroughly enjoyed working with them.

— Steve Lombardi, Brodeur’s Oil, Moosup, CT