What impact, if any, has social media made on your organization or you personally?
Do you find yourself texting with a teenager who has replied quicker than anyone else you text and then after your rather quick response–in an effort to keep the conversation going–you get crickets for as much as hours, days, or weeks? That’s social networking on a personal level that I experience within my family of texters. Social media platforms have their own rhythm, quasi-rules, and protocols that are just as easily ignored as texting with a distracted teen. Plusses and minuses combine to give social media a middle of the road rating here. However, would we be as attracted to social media if the immediacy and openness weren’t always a wild card possibility?
In this column, adopted from the familiar “Heard on the Street” format, we offer our responders a chance to answer the question posed in the title. These are their replies reported verbatim.
PROS AND CONS
Hi, my name is Judy and I have a social media click and send problem!! It has been 10 minutes since my last post and I’m not sure I can wait to check my phone too much longer!!!
I think this is a pretty safe description of my evening life at home as a single person. I mean I can only watch so many Hallmark Christmas reruns – LOL.
Seriously, I gave a talk two years ago at a legislative dinner and I opened the talk with, “silence is agreement.” We as business owners have always felt we should never talk religion or politics for fear of losing customers, but I believe our silence has put our industry and our freedom of religion (whatever that may be for you) where we are today. Silence has clearly not worked for us. I will not get into mudslinging and have offered on several occasions for anyone who would like to have a civil debate, come to the office, the coffee is always on. No one has come I might add. I can’t lie. Once in a while I have a response on something I have posted that gets my blood pressure up and I take the bait. But for the most part I try to take the high road, the view is much better! Social media can be a blessing or a curse – we just need to decide how we are going to use it J
Like: keeping in touch with family and friends. I love the photos of our families and their travels.
Dislike: takes up too much time that could be some real quality time doing other things!!
Dislike: can affect employee productivity.
Like: following propane groups for good information on our industry. Also allows our company to keep our clients better informed of what’s happening in our business.
I’m struggling with the realization that the internet and social media are great tools but can certainly affect how the next generations might struggle to interact with people and customers!! Also, in light of recent online challenge events, I have a real concern of the effects of social media on younger children. We need to learn how to use the tools but avoid the pitfalls!!
Rural Computer Consultants
Bird Island, Minnesota
I am ambivalent towards social media. Though I appreciate the ability to reach people in new and exciting ways, both as an individual and as a business, I must admit I am puzzled by people’s seeming interest in relatively uninteresting individuals/events. I guess that makes me old. LOL.
Oakville, Ontario, CANADA
Social media has evolved into a medium that has to be very carefully used. For business we keep things simple and like to recognize people and their efforts. We try to appeal to customer feelings and emotions and keep it light. It is an effective venue to keep your network informed on your activity and impact on the industry.
Social media has provided an efficient means to stay connected to family and friends. Although it’s not as personal as a visit or a phone call, it does allow us to stay in touch with more people in a timely manner. For NPGA, social media has created new opportunities for interaction between members. The PLAN tool is one example that will save members time and expense in their transportation operations.
National Propane Gas Association
Tinley Park, Illinois
I do not use Facebook or Twitter and am not a huge fan of social media in general. Anyone can make a statement about you or your company that could be untrue; but once it is posted, it is out there. Our company has experienced both nice and negative comments on Facebook. We found that the negative statements were made by potential customers who did not like the reason we were unable to service them and, in most cases, left out a lot of the facts. I do, however, appreciate that my kids are able to keep me updated with the latest news from our very large family who is on Facebook!
McMahan’s Bottle Gas
I would say that social media has had a significant impact on our marketing and advertising methods. A decade ago, we would have only advertised in printed publications and maybe on Google. Today we can also advertise through Facebook, Twitter, LinkedIn, and the list goes on. I don’t know if these new advertising methods have made the process better or worse, but one thing is for sure – there are plenty of ways for those social media companies to generate ad revenue for themselves!
As an organization social media has helped us market our services and products and given us leads for new customers. We also can do testimonials and promote our customers’ businesses.
Personally social media is a great way to connect and network with people.
The frustrating part of social media is the negativity of statements with no ability to have a conversation which has made many barriers in relationships. I will only use social media as a connection tool.
Buffalo, New York
At P3 Propane Safety, we believe that social media has made a significant impact on how we connect with others in the propane industry. It’s a critical tool in our mission to help marketers across the US promote safety, reduce risk, save money, and increase efficiency within their companies.
Social media has allowed us to interact and engage in real-time with people working in our industry to create a stronger relationship and provide information about how we can help companies promote and implement effective safety and compliance strategies.
P3 Propane Safety
Cumberland, Rhode Island
THUMBS UP AND THUMBS DOWN
The number one advantage for businesses using social media marketing is reaching large audiences. Millions of people use social media platforms daily making it a great opportunity to reach those interested in your products or services. With any marketing strategy there can be disadvantages and the number one downside to social media is that you can receive negative feedback. Businesses and individuals alike are wise to be judicious with their social media use.
Notifications are likely pinging your smart phone this very minute from one of the platforms you may enjoy. I wish you posts that fascinate, wonderful photos and hilarious memes.
Nancy Coop, Cetane Associates
This column was first published in the December 2021 issue of Butane-Propane News.